Major technology companies are competing to secure new web address endings dedicated to artificial intelligence, highlighting how valuable internet branding remains even in the AI era. For the first time in several years, the organization responsible for overseeing global internet addresses, the Internet Corporation for Assigned Names and Numbers (ICANN), opened applications for new top-level domains. Among the 1,615 applications submitted by 481 organizations, suffixes linked to artificial intelligence have emerged as some of the most sought-after digital real estate.
Key industry players are bidding heavily on both general AI terms and specific product brands. Ten companies, including OpenAI and Meta, have applied for the .agent domain extension. OpenAI has also requested suffixes such as .agi and .asi, alongside product-specific domains like .chatgpt, .codex, and .gpt, bringing its total applications to 15. Meta submitted 21 applications, targeting extensions such as .superintelligence, .meta, .facebook, and .threads. Other prominent AI developers, including Anthropic, are seeking brand-specific endings like .anthropic and .claude.
The new submissions fall broadly into two categories: generic extensions for public use and branded extensions reserved for individual corporate identities. Out of the total batch, 345 applications represent specific corporate brands like .bankofamerica and .zillow. Meanwhile, general applicants submitted creative generic strings ranging from .geek and .jackpot to .itiswhatitis. While previous attempts to introduce new domain extensions had mixed success—with options like .ai gaining traction while many niche suffixes were ignored in favor of .com—tech firms are betting that custom extensions will offer distinctive branding for AI services and social media handles.
The application process is far from complete, as ICANN does not expect any of the requested domain extensions to become official until at least next year. Nevertheless, the heavy participation from leading tech firms demonstrates that securing identifiable web domains remains a strategic priority as AI tools become increasingly integrated into daily online interactions.